As Charles M. Schulz once said: “All you need is love. But a little chocolate now and then doesn’t hurt.” Universally loved, we’ve taken a look at how chocolate packaging design has been used to reflect a nation or celebrate the culture of the people eating it.
See if you can guess the country just by looking at the chocolate’s packaging design!
America – Harper McCaw
This patriarchal design uses colours, graphics and typefaces that scream Americana. It was inspired by an impending election with each flavor reflecting a political party, issue or phrase – all in good spirits. A pop-up shop was even set up so that consumers could vote for their favorite bar; Red State, Tea Party and Taxation Without Representation being some of the candidates! The collaboration between Design Army and Harper McCaw “resulted in a product that added humor and sparked conversation during an often contentious season.”
Peru – Marana Craft
With illustrations of locals sourcing and processing cacao beans, these bars are reflecting a nation where chocolate is made – Peru. The Marana Craft packaging design showcases the culture and traditions of various Peruvian towns and how they contribute to the development of chocolate. The artwork also displays popular art of each area, boosting the authentic feel of this branding design.
Germany – Lapp & Fao chocolate
Structured and organised chocolate packaging design, must be German designers! These bars and designed as journals and ordered with volume numbers on the spine. Each volume created to be a “delicious memento of Lapp & Fao’s travels.”
Japan– Seibu Department Store chocolate
This innovative and outside-of-the-box Japanese design has created chocolate paint tubes. Each one has a different flavor of syrup inside and collectively they form an oil paint set.
France – Le chocolat des Francais
This unique packaging design showcases the content and language of traditional French culture. From beret’s to the traditional striped t-shirts, this packaging makes you go “Oh la la.” The script typeface and logo boosts the authenticity of this small village made chocolate.
Vietnam – Marou
Everything in the Marou chocolate making process is done by hand and the packaging design is no different. These delicate brown paper wrapped chocolate bars feel very authentic. To reflect the hand-made nature, the packaging is decorated with the authentic and traditional Vietnamese art forms, known as Đông Hồ. This form of print-making was established in a small village in the North of Vietnam. To create these designs, Rice Creative worked with a family whom have been practicing this art form for 500 years (21 generations), proving they are as authentic as they look.
Africa – Leonidas chocolate
With bright and bold African motifs, this packaging design has created a pattern to reflect the fruit from the different African countries, such as mango, papaya and pineapple.
Ecuador – 1892 Premium chocolate
In 1892 Equador was the largest international exporter of cacao beans, so it seems fitting that this branding aims to reflect this legacy with its vintage style of chocolate packaging. The packaging is even made from an eco-friendly reed paper from Equador. To further create the feel of vintage currency, the typeface was chosen following a study on the Ecuadorian currency of 1892.
New Zealand – Whittaker’s chocolate
Using traditional Maori motifs and kiwi icons, the Whittaker’s Artisan chocolate packaging range incorporates Kiwi culture into an elegant gold foiled pattern. Each flavor is also made unique with the association with a different town or region in New Zealand that produces one of the ingredients, e.g. “Hawke’s Bay Black Dorris Plum” and “Marlborough Sea Salt”.
India– Kodagu homemade chocolates
This packaging is representative of and informative about an ancient community in Karnataka, India. Imagery of the tribe has even been used to show the history behind the brand, as well as muted tones to reflect the local and homely feel of this product.
Armenia – Chocolatl packaging design
Chocolate was the “food of the Gods” for Mayan people and considered a very special gift in their culture. Chocolate actually derives from the Mayan word ‘xocolatl’ which was later chocolatl. Therefore this design strongly reflects Mayan culture and highlights the significant and holy meaning to gifting and sharing chocolate with somebody.
Singapore – Sucre Organic chocolate
The detailed packaging of this tea-infused, organic artisanal chocolate with bright colours and gold-foil finishing reflects past and present Singapore. Flowers and tea are long-standing and significant parts of asian culture, and the delicate packaging design reinforces the hand-crafted Singaporean qualities of the product.