While it’s true that digital media has significantly impacted the print industry, print design is not necessarily dying. While some areas may have declined, such as traditional newspapers and magazines, other areas have continued to thrive and evolve.
Marketing and Communication
For example, print design is still widely used in areas such as packaging, product design, brochures, business cards, direct mail, and other marketing collateral. Additionally, there are still many people who prefer the tactile experience of print media over digital media.
While digital media has become increasingly popular, print design remains a valuable and effective medium for marketing and communication. It offers a tangible and tactile experience that can engage the senses and create a lasting impression on the viewer. Additionally, using it in combination with digital media to create a cohesive and integrated marketing strategy.
Print design is critical in areas such as packaging, where your product is trying to stand out on a shelf next to its competitors. There are several print finishes that can help packaging stand out on the shelf and catch the attention of potential customers. Some of the popular print finishes for packaging are: Spot UV, Foil stamping, Embossing/Debossing and Soft touch finish. By incorporating these print finishes into the packaging design, brands can create a visually appealing and memorable packaging that stands out on the shelf and attracts potential customers.
Adapting to New Technologies and Techniques
Furthermore, print design has adapted to new technologies, such as digital printing, which allows for more efficient and cost-effective printing options for smaller print runs. Print design has also incorporated new techniques, such as augmented reality, that combine print and digital media.
Environmentally Friendly Printing Practices
One reason people avoid printing is to be eco friendly. There are now printing practices that aim to minimise the environmental impact of the printing processes. You can get carbon balanced paper. The World land trust offers carbon balancing which ensures tropical forests are protected. The goal is to achieve carbon neutrality by balancing the carbon emissions produced during printing with carbon reduction or offsetting measures. There are also compostable packaging options now available.
The Future of Print Design
Ultimately, print design may not be as dominant as it once was, but it is still a relevant and valuable part of the design industry. As with any industry, it will continue to evolve and adapt to new technologies and trends.
We are big fans of print here at anne+co. we love seeing our designs come to life.
If you have a print job you would like to collaborate on contact us. We can recommend different print specs and finished to ensure you have a stand out, eye-catching design. Check out some of our packaging work here: https://anneandco.ie/work/