Through designing and creating the Walsh Whiskey Pop-up shop in Terminal 2 in Dublin airport we have gained the knowledge of how to go about this exciting retail venture. Here at anne+co. we can help you through this process, we can collaborate our ideas together to get the most out of the retail space. A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.
It allows any enterprising individual to try out their ideas. It is a cheaper solution to all year rentals that reach out to a new demographic. There is the possibility for online retailers to gain footfall, particularly with the busier seasons.
Thinking of opening a pop-up shop but don’t know where to begin? We have gathered our inspiration sources that show a variety of approaches for this creative retail solution. The following are the top visual merchandising approaches that we are excited to use on these retail ventures.
Dressing Bare Walls
Dressing up the Pop-up shop retail space can dramatically change this space. Well, designed wall graphics can convert the bare walls into a whole new retail environment. Display stands can be created in keeping with the design of the wall graphics and branding to create a consistent shop appearance. The graphics can be fitted and finished in a variety of amazing techniques but can also be specifically designed to adapt to a new space.
A New Space for the Brand
Changing the retail space in the product is normally viewed it catches attention and can have a lasting brand impact. A short-term shop can take a product out of its normal sale space and offer a new light, most products are sold in shops with hundreds of other options, giving your product its own space really drives home the brand and all the products it has to offer. It’s the perfect space for a product launch event. It can also gain a new demographic and more footfall.
Fashion Pop-up Shop Design
What to do when you’re facing a tight budget? Experiment with creative materials. It can display the fantastic workmanship that goes into a Pop-up Store. Using a simple display can create a different appeal. These three fashion Pop-up Shops use a very different approach using effective graphic design and visual merchandising.
How to Define the Shop in an Open Space
Kiosk-styled stands are the perfect opportunity to create a new Pop-up display, particularly in large open spaces such as airports and shopping centres. Using different structures really defines the environment and subtle touches like floor graphics help to create this temporary retail space. Defining the space it creates a new retail environment that grabs the attention of passersby.
Design of Visual Window Graphics
Visual window displays may be the first thing anyone sees and needs to have a lasting effect. This promotion display needs the right amount of pull to intrigue your audience and get foot traffic. Our attention span nowadays is short so this retail display needs to demand attention using text, colour, shape and engaging with the environment around. It can really highlight the product and create brand awareness.
Weird and Wonderful
Sometimes pulling out all the stops can be a real pay-off. For these temporary retail ventures, they created a new environment with an eye-catching appeal. These Pop-up shops and custom event furniture offer such different products but created a unique retail experience. These structures are movable and can be brought to any location. It is a valuable retail opportunity that maximises brand exposure.
