Nowadays, you need to get on board with e-commerce website design if you’re selling anything, be it footwear, salad dressing, or something in between. If you have responsive web design, a professional website or ecommerce site gives you the opportunity to expand your consumer base, develop your brand, and sell more goods.
Using the appropriate colours, fonts, images, text, and visuals to persuade visitors to make a purchase is the foundation of a good ecommerce web design agency. Your e-commerce website should draw in new customers, offer a fantastic user experience, and showcase your store as favourably as possible to business online.
Ultimately, your website needs to inspire users to take action and buy. It’s not just about looking great or on brand. However, how do you go about doing that? How do you recreate that in store experience?
Here are our top e-commerce website design tips to help you:
1. Simple e-commerce website design is best
Simple is usually preferable when creating an e-commerce website for your company using a web design agency which is your business need. The greater the number of elements (colours, banner ads, etc.) on a page, the more frustrating the experience e.g how annoying are too many pop ups? These can all distract from giving the customers what they need to close the sale.
On your e-commerce website, focus on the user. What do they need to know? Where do they need to navigate to? Everything else is just a distraction. Keep your design simple, uncluttered, and focused on the user.
2. Make Branding Building a Priority
When it comes to shopping online, people buy from brands they trust. We prefer well-known brands rather than a faceless brand they know little about.
Put some serious thought into your brand building to attract your target market. Think about how you can develop the trust necessary to drive serious sales with your e-commerce business. Engaging with a brand building services agency like anne+co. can help here. Your brand is similar to the DNA of your online store; it represents who you are as a company or an online business, what you stand for, and how you differ from your rivals. Your brand is crucial to connecting with your audience and generating sales. An agency can help guide you through all the right steps to achieve this from brand guidelines, brand tone of voice and achieving consistency across all your marketing channels.
Take the time to identify your brand before incorporating it into your design if you want to get the most out of your web development and ecommerce design. It’s okay if you’re unsure of your brand’s identity. Before you start designing, you should merely take a moment to reflect on your business. Query yourself on things like:
- Who would my brand be if it were a person?
- What three word would you use to describe your brand?
- What sets my company apart from other online stores and e-commerce sites?
- What do we do on the market more effectively than everyone else?
You can incorporate your brand identity into your e-commerce site’s branding once you know who you are. The branding, too? It will promote trust with your audience and increase sales significantly.
3. Design for your e-commerce websites target audience
You must think like your audience if you want your e-commerce web design to resonate with them. In the end, there are only a few things your potential customers are looking for in an online buying experience—a website that is simple to use, attractive, and streamlines the purchase process.
And you had best provide those things if you want your online store to be successful.
Consider yourself your guest as you are designing. What kind of design will be the most straightforward for them to use? How can you set up your items such that the user can understand them? How can the checkout process be made simpler?
When you approach business from the perspective of your client, you may foresee their demands and then create your website to satisfy them.
4. Use Colour To Help you Stand out
If you get the psychology of colour, you can use colour as a very powerful instrument for your benefit (and drive some serious sales in the process). Different colours can evoke various feelings, emotions, and behaviours in people; therefore, if you want your e-commerce site to convert, you should take advantage of colour theory. Most of the award-winning web designers take attention of this element.
UI/UX designers can use colour theory to help take your ecommerce experience to the next level.
For instance, use a bold colour like red to make the purchase button stand out if you want them to make a purchase. According to colour theory, the colour red evokes sentiments of elation and passion, which are the motivations for purchases. Studies have shown that turning a button red can boost conversions by an astounding 34%.
Or, if you want to increase your trustworthiness, use blue into your website. The colour blue is popular in the business world since it is not just generally liked but has also been found to promote sentiments of trust (more than half of all logos feature the colour blue).
The point is that colour is one of your design toolbox’s most potent tools, and if you know how to utilise it, it may significantly influence your ecommerce design.
5. Use high quality original photos
Building client confidence and trust begins with having professional photos taken of all your products (and having photos taken from a variety of perspectives). They are more inclined to buy something if they are certain that they know what they are buying. They will be less likely to make the purchase if there are no photographs of the goods they want to buy (or if there is just one, poor quality image), and as a result, your conversion rates will plummet.
Web designers know that images increase conversions. When you use more relevant images into a website design which increase conversions by over 40%. And that’s even more true when it comes to ecommerce.
Nobody is going to purchase a product before seeing it. High-quality photographs of your products are necessary if you want customers to purchase your goods.
Have a tonne of high-quality photos of whatever you’re offering on your e-commerce website as a favour to yourself. Your conversion rates will be grateful.
6. Make your e-commerce website content easy to skim
We have some bad news for you: nobody will read the lengthy product descriptions you spent days writing for your e-commerce site.
According to research, only approximately 20% of the text on any given web page is actually read by website visitors. They scan the text for important information rather of reading the entire piece word for word, so if you want to get your point across about your product then make it easy to scan. convey your point (and increase sales in the process), you need to make your content scannable.
Organize your content such that it is simple to skim, whether it be product descriptions, blog entries, or a “about us” page. Shorten your phrases and paragraphs, emphasise important details with bolding, and break up long blocks of text using bulleted lists.
Your audience is more likely to understand your main messaging and to buy from you if your material is simple to skim.
7. Design a professional e-commerce website
The fundamental element of an e-commerce website is your request for your website visitors to make a purchase from you. You are therefore requesting that they divulge sensitive data, such as their credit card details. In which case they won’t feel secure doing so if your website doesn’t look professional.
Building trust with your customers is essential if you want your ecommerce store to be successful, and creating that trust requires investing in a decent website and search engine optimization.
What does the term “professional” mean? There shouldn’t be any errors or misspellings on your website. Your footer design, colour scheme, and font should all remain same from page to page. Each of your product links and buttons need to function. Images shouldn’t be pixellated or cut off in weird places.
The bottom line is that if you want your clients to take you seriously, you must demonstrate to them that you take yourself seriously, which can only be done with a professional website design agency.
8. Use reviews to build trust
Social proof is one of the best ways to build credibility. We often ask one another for reviews before we purchase. Scanning Amazon reviews and Google reviews is one of the most critical steps of the product research phase.
Find ways to highlight the excellent feedback you’ve received from your current consumers when you’re developing your e-commerce website. Include an area for reviews of your products (and then get as many 5-star reviews as you can). Include a testimonials area with client photographs and a comment or two about their positive interactions with you. Request reviews from consumers, along with their favourite features, and post them to your site to help with your SEO.
The more that visitors to your website can tell that other people enjoyed purchasing at your store (via reviews or testimonials), the more trustworthy you’ll seem, and the higher your conversion rates will be as a result.
9. Make categories user friendly
Clunky product pages are the single fastest way to ruin a sale. Visitors will leave your website quickly and click their way directly to a competitor’s if they have to navigate through ten different menus to find the item they’re looking for.
Make it simple to navigate through your product categories and product pages. Make it simple for your customers to browse and filter your product selection by attributes like colour, size, and product category. Your clients will find what they’re looking for and complete a transaction more easily if you make it easier for them to traverse your categories and pages.
10. Seamless, responsive checkout
Recall how we claimed that clumsy product pages hurt sales more quickly than anything else? A slow checkout is undoubtedly a close second, though. This will severely hinder the sales on your e-commerce website design.
You will lose clients if your checkout procedure is a headache in the you-know-what. You must make the purchasing procedure as easy, clear-cut, and painless as possible if you want customers to buy from you.
Make sure the checkout page design is clear, uncomplicated, and straightforward to use. Give your consumers the choice of logging in or using the guest checkout option on your website. Clarify every step of the procedure, including the information you need to process the purchase (and where to enter it), the various shipping options available (and their associated costs), and what to do if there is a problem with their order or they need to make a return. Send your consumers to a confirmation page after the transaction is complete so they can verify that everything went through.
In a nutshell, make the checkout process as simple as you can if you want customers to buy from you.
11. Optimise e-commerce website for mobile
It’s official mobile now outpaces desktop as the preferred method of online browsing. Shopping is included in this.
You need to make sure your website design is entirely responsive across all devices. Otherwise, you risk losing potential customers.
An ecommerce site done well can build your brand, begin long term relationships with your customers and offer a chance to sell more products. It all starts with hiring the right web design agency.