When marketing campaigns are effectively implemented, they can be a gamechanger. They can improve your relationships with your customers, build brand awareness and increase sales.
There are a number of different types of marketing camaigns that your business may choose to run. Regardless of the objective they are all a great way of differentiating yourselve from the competition and building brand loyalty.
Marketing campaigns are designed to be coordinated and laser focused on a singular objective. Here are some examples of marketing campaigns that your business might wish to launch:
Brand Awareness Campaigns
These are campaigns that should always be running at regular intervals during the year (we call these ‘always on’ campaigns). They are important for making sure that your customers keep you top of mind so having a relevant, helpful or memorable campaign is important here.
Campaigns help amplify various aspects of your brand identity – your strapline/tagline, brand values, your brand messaging and what makes your brand different to the rest.
Brand awareness campaigns are important if you are a new or established business. If you have just launched your business, there is a good chance your target market doesn’t know who you are or what you do. Even if your company has existed for quite some time, you’ll still need some help expanding to a new market.
Once you have fine-tuned your marketing campaign and determined your target audience, you will need a marketing campaign that makes a memorable impression on your potential consumers. This will enable people to recognize and remember your business.
Promotion Campaigns
These are more focused than brand awareness campaigns. They are often tailored around promoting a specific product or service. They can highlight price points, offers, discounts or simply highlight the advantages of the product. they can be aimed at retaining old custoemrs or attracting new one (usually with specific messaging tailored to each).
While brainstorming marketing campaign ideas, you must be aware of the latest industry trends and metrics. It is also important to understand the wants and needs of your target market. So, if you are planning to launch a new product or service, working with an experienced marketing agency can help you out.
Lead Generation Campaigns
The core objective of any business is to generate revenue. Marketing campaigns can help your business attract more sales and increase profit, allowing you to grow your business and potentially tap into new markets.
Having a sound marketing strategy and clever marketing campaign ideas can help promote your products and services to a bigger audience, thus increasing your sales. More sales equal more money, which is directly proportional to growth in business.
Social Media Campaigns
Social media campaigns are a great way to engage with your customers online. Like marketing campaigns, social media campaign are coordinated and implemented to achieve a particular business goal using one or more social media platforms. They differ from marketing campaigns because of the narrower focus, the level of targeting and measurability.
They can take many forms e.g user generated content campaigns, competitions, or partnering with relevant accounts with increased engagement/reach.
Sucess is usually measured through engagement, follower growth and web traffic. The metric is established before the campaign starts. A benchmark may be used (competitor benchmarking or comparing to a previous campaign run by your company). Metrics are vital to improve future campaigns and get the most out of the campaign.
Other Types of Marketing Campaigns
- Digital marketing campaign
- Email Marketing Campaign
- Content Marketing Campaign
- User-Generated Content Campaign
- Public Relations / Awareness Campaign
- Direct Mail Campaign
- Affiliate Marketing Campaign
- Social Media Campaign
- Acquisition Marketing Campaign
- Pay per click campaign
- Business to business (B2B) campaign
Final Thoughts
Whatever your campaign type it’s vital that the campaign is planned effectively to yield the best results. Know exactly who you are talking to, where they are most likely to see your message (i.e. what channels to use) and what message will be most effective.
