Marketing that takes place in the digital world or on digital platforms such as the internet, is known to be digital marketing. Also known as online marketing. The World of digital marketing involves the use of digital channels like search engines, email, websites, text, and social media. The main theme of online marketing is to reach out to the target consumers or clients with relevant messaging regarding a product or service. The success metric deviates but act a significant role in driving traffic, maximizing clicks, leads, or sales generation.
When investing in digital marketing becomes your priority, you will need to consider the following key marketing elements;
- Audience
Discovering who your audience is and their challengers is a key factor. You will also need to know their habits and behaviors, what influences them, and the web they read alongside with social media they use. This will activate your brand promotion to the people your audience trust.
- Message placement
This is the act of getting your message to where your audience is. The channel they receive information from or entertainment.
- Budget
What are the advantages of digital marketing?
The significance of digital marketing is tremendous as it is the backbone of large-scale audiences’ reach specifically with most likely people to interact with your content and purchase your product or service. Digital marketing compared to the traditional form of marketing such as billboard or editorial is more cost-effective. However, if traditional channels are the home of your target audience, then cost will not be a factor to consider as you will focus on your audience and your campaign goals. Digital marketing is crucial but might require usage in conjunction with a multi-channel approach to beef up the effect.
What are the main types of digital marketing?
1. Content marketing
Content marketing refers to content asset promotion for brand awareness generation, generation of leads, and growth of traffic as well as customers. Below are channels that can play a significant role in the strategy of your content or product marketing;
- Audio Or Visual Content;
Popular channels such as radio and radio as well, are great tools in the digital marketing world. The creation of online sharable content such as video or audio aired to listeners or viewers to watch can tremendously increase the potential audience.
- Whitepapers And EBooks
Website visitors’ further nourishment is found on eBooks and whitepapers as well as other similar long-form content. This as well permits you to keep exchanging readers’ content, lead generation, and contact information in favor of your company and drive people through the journeys of buyers.
- Infographics
Readers sometimes expect to be shown instead of told. Infographics help your website visitors to visualize some of the concepts you want them to learn as the content is visual.
- Blog Posts
Written and published articles on a blog of the company assist you in demonstrating the expertise of your industry and develop organic traffic of the search for your enterprise. This activates dozen of opportunities for you as you can convert visitors to your website into leads for the benefit of your sales team.
2. Search engine optimisation (SEO)
This is simply gaining higher ranks in search engine result pages by optimizing your website to increase the traffic your website receives. Search engine optimization is advantageous to websites, infographics, and blogs. Here are different ways to SEO approach for the purpose of creating traffic to your website.
- On page SEO
You may want to keep yourself up to date on the external activities affecting your ranking, off the page SEO helps to keep track of all the activities happening off-the-page. This helps you to optimize your website. These are called inbound links or backlinks. The numbers of publishers linked up to your website determine how high your website will rank on search engine. This simply means guest post writing along with the publisher’s network keeps your website in a stable condition on SERPs.
- Technical SEO
This SEO type keeps focusing on your website’s backend and coding of the pages. CSS file optimization, image compression, and structured data are all known to be technical SEO that can maximize the loading speed of your web. This is a crucial ranking factor in the search engine eyes such as Google.
3. Social Media Marketing
The exercise elevates your content and the brand on channels of social media to beef up the awareness of the brand, lead generation and drive traffic for your enterprise. You can make use of tools like Later or Buffer to colligate channels like Facebook or LinkedIn in a single place if you are a newbie to social platforms. Moreover, you can easily plan to tether for many channels at once and manage analytics from the platforms as well. Moreover, you can as well integrate your social medial inboxes to concentrate your own direct messages into a single place. You can use channels like Tiktok, Facebook Instagram, Twitter, Snapchat, Pinterest, and LinkedIn.
Most marketers will make use of these social media platforms to promote services and products by creating a viral campaign. Other marketers shake hands with popular content creators or participate in a currently resonating trend with a broad audience as a viral marketing strategy. The aim is to bring to life something that is share-worthy with the hope that it will take over across the channel of social media.
4. Pay-Per-Click
This is a way of driving traffic to your web where the publisher has to be paid every time your ad gets a click. Google ads are commonly known as PPC type which permits you to only get the top paid slots of the search engine results pages on Google at the price of per click of the placed link. You can utilize PPC in other channels as below;
Facebook paid ads: Users pay for a customized image post, video, or slideshow published on Facebook to the people’s news feeds matching with the audience of your business.
Twitter Ads campaign: Users pay for the placement of profile budges or post series to the news feeds of a certain audience to fulfill a certain enterprise goal. These goals can be Tweet engagement, Twitter follower multiplication, website traffic, or downloads of the app.
Sponsored LinkedIn messages: Users pay on this platform to directly send messages to certain users of LinkedIn on basis of their background along with the industry.
5. Affiliate and Influencer Marketing
This is a form of advertising that is performance-based where a commission is received after promoting a product or service that is someone else’s. The affiliate channels of marketing include;
- Affiliate links posted from accounts on the social media
- Video ads hosted through programs of YouTube partners
Influencer marketing is a relatively part of new wave. Influencers’ application to develop a campaign can be a great affiliate marketing effective form. Your online campaign can be taken to the next level by simply finding the right content creators.
6. Native Advertising
This is an advertisement that is known to be content-led and tailored on the platform alongside other, free content. A sponsored Buzz Feed post is a perfect example, though dozen of people consider using advertising through social media to be native.
7. Automated marketing
Software that automates your basic marketing operations is known as marketing automation. Most departments of marketing can automate tasks that are repetitive which they can do manually otherwise such as;
- Tracking and reporting of the campaign;
A marketing campaign involves many different people such as content, email, phone calls, webpages, and much more. The automation of marketing can assist you in sorting everything you work on by the campaign it serves to track the campaign performance based on the progress of the entire components over time make.
- Nurturing lead workflow
It can be a long process generating leads and after that converting them into customers. That process can be automated by sending leads particular content and emails once they satisfy certain criteria. i.e when an eBook is downloaded and opened.
- Email Newsletters
The automation of emails does not just grant you automatic sending of emails to the subscribers. It will also assist you in shrinking and expanding your list of contact as required. So your newsletters specifically go to the exact people who need to view them in their own inboxes.
- Post scheduling of social media
When need to make your organization’s social network presence grow rise, keep frequently posting. This makes manual posting an unruly process a bit. Scheduling of social media pushes your content to channels of social media for you. This allows you to concentrate on content strategy.
7.Email Marketing Services
Email marketing is an excellent tool for generating leads, obtaining orders, gathering feedback, and connecting with your community through the use of email. Email marketing has the potential to provide significant returns for your company, provided that it is well planned out and expertly carried out
The services offered by digital agencies encompass every aspect of email marketing, from crafting messages to getting them out to customers. The following are some of the most important aspects of email marketing on which you should concentrate your efforts:
- Developing and expanding an email mailing list
- Putting in place automated processes and workflows for email marketing
- Building a community and sending emails that are interesting to read
- Monitoring the performance of emails and reporting on them
- Making efforts to develop more efficient ways for managing larger email lists
8. Email marketing
Software that automates your basic marketing operations is known as marketing automation. Most departments of marketing can automate tasks that are repetitive which they can do manually otherwise such as;
- Tracking and reporting of the campaign;
A marketing campaign involves many different people such as content, email, phone calls, webpages, and much more. The automation of marketing can assist you in sorting everything you work on by the campaign it serves to track the campaign performance based on the progress of the entire components over time make.
- Nurturing lead workflow
It can be a long process generating leads and after that converting them into customers. That process can be automated by sending leads particular content and emails once they satisfy certain criteria. i.e when an eBook is downloaded and opened.
- Email Newsletters
The automation of emails does not just grant you automatic sending of emails to the subscribers. It will also assist you in shrinking and expanding your list of contact as required. So your newsletters specifically go to the exact people who need to view them in their own inboxes.
- Post scheduling of social media
When need to make your organization’s social network presence grow rise, keep frequently posting. This makes manual posting an unruly process a bit. Scheduling of social media pushes your content to channels of social media for you. This allows you to concentrate on content strategy.
9. Digital PR Services
Digital publications applications, blogs, and other websites that are content-based to practice securing earned online coverage are known as online PR. In the online space, it is more like traditional PR. To maximize the efforts of your PR, the channels you can put in use include:
- Reporter outreach through social media: Relationship Development with the press that produces creates media opportunities for your company and is a good example of talking to journalists on Twitter.
- Engaging online views of your company: A bad or a good review does not define your instinct of wanting to touch it if your company gets reviewed online. Engaging company reviews on the contrary help you humanize your brand and deliver messaging that is powerful that keeps your reputation protected.
Engaging comments on your blog or website: your response to views of your own company is the best way to generate a conversation that is produced around your industry and respond to the people reading your content
10. Inbound marketing
The marketing methodology where you engage, delight, and attract consumers at every single stage of the client’s journey, is referred to as inbound marketing. Throughout the strategy of inbound marketing, you can apply every technique of digital marketing outlined above, in creating the experience of the customer that works for them, not against them. Some classic inbound marketing examples versus traditional marketing include:
- Blogging against Pop-up ads
- Video marketing against Commercial advertising
- Email contact list against Email spam
11. Sponsored Content
Your brand keeps paying another company or entity to develop and promote the content and talk over your services or product in a particular way in sponsored content.
Influencer marketing is a type of sponsored content that is very popular. Here your video or posts is published related to your company on social media where the brand sponsors an influencer in its industry.
An article or a blog post written to state service or topic or a brand could be another type of sponsored content.
Final Thoughts
Whatever you decide to invest in will depend on your business, who you’re targetting and how much money you have to spend. The best first step will be talking to a marketing specialist like our team at anne+co. We can assess your goals, budget and timelines and come up with a strategy that helps you get results.
