Allmed came to us for help with a campaign announcing their partnership with a new company called Paneco to their existing customer base. We created the overall launch campaign including strategy, copywriting, and design.
The purpose of the campaign was to generate new leads for Paneco using existing Allmed customers. We wanted to communicate the benefits of using Paneco such as hassle free shipments and a user friendly platform. We did this through a digital campaign that encompassed email, social, and a bespoke landing page. Design elements and an explainer video were integral to this campaign.
We worked with Glass Eye production company to produce the video for Allmed. Its aim was to clearly explain who Paneco are and the advantage of using the service and how they can be used as a solution for all business challenges.
We sourced stock video and music that was consistent with the Paneco brand. We also sourced wrote the script and sourced voice actors to bring the video to life.
Our strategy for the announcement included an accompanying social media and email marketing campaign We designed high impact graphics for both. As the goal for this campaign was to convert existing customers we used email as a key campaign channel. There were three emails over three weeks each teasing out the partnership and its merits. The final email included a limited time offer.
Allmed are an Irish logistics company that offer quality, reliable services across Europe.
The main aim of the campaign was lead generation and in the end Allmed received four customers long term. The emails served their purpose is raising awareness and gaining traction. Average open rate across the campaign was 32% with one email receiving an open rate of 45%. CTR for the emails was 3%
The social media campaign also gained a lot of traction in the first few weeks and months. The organic campaign helped build the follower base from 40 followers to 266 followers (a 565% bump)