Brightfield

Brightfield wanted a website that reflected their progressive and pioneering approach to the new world of work. That’s where we came in! We worked on improving both the usability and performance of their website. We achieved this by correcting issues in the website backend, improving and implementing an SEO strategy and looking at key UX methods such as A/B testing and usability testing to design correctly for the user.

We redesigned key pages throughout the website to reflect the company’s new positioning and to improve metrics and conversions on each page. This included redesigning the entire navigation system used in both the footer and header – not only visually but also renaming menu segments and labels to be more universal. We used A/B testing to validate any assumptions we had.

Taking the blog as an example, we introduced a range of key UX and aesthetic elements to increase engagement such as a scroll bar and a sticky side navigation with social sharing. We also added key CTA’s at the end of each blog that specifically related to the type of blog the user was reading.