Carroll Estimating’s company director, Paddy Carroll, sought to shift from a text-heavy website towards something more modern that captures visitors’ attention and prompts informed decisions. Paddy felt the original website created in 2019, when the company was established, no longer accurately represented the business. User Experience (UX) workshops were conducted to uncover users’ wants and needs when visiting the site.
As Carroll Estimating began to experience rapid expansion in 2022, they recognised that updating their website was key for continued success. Providing a more appealing visual aesthetic and content tailored towards the company’s target user would ensure they continued generating leads through an improved digital presence.
They knew the importance of customer-centricity in every aspect of the business, including the website. And with that, acknowledged that the website in situ was no longer fit for purpose. Paddy’s vision and goals were to have a professional-looking site tailored to his customer’s requirements that created a positive user experience from beginning to end.
We carried out a comprehensive UX workshop with Carroll Estimating, the goal of which was to gain an understanding of the current needs and pain points of customers. The workshop enabled us to determine the entire customer’s journey.
The main takeaway from the UX workshop was that the existing content was to be skimmed down because there was a lot of overlap across the pages, especially within the services section. As a result of the UX workshop, Paddy later decided to narrow down his service offering to three key services: one-off tenders, pre and post-tender works and construction cost plans.
Carroll Estimating provides quantity surveying and estimating services helping construction companies increase profits and manage cash flow. Per the company’s strapline – Build profitably, confidently.
“My website has gone from a text-heavy page design to one tailored to customers' needs and wants, and because of its slick, crisp and fresh look, it has a positive user experience from beginning to end.”
Carroll Estimating’s updated website ensures customers access the most current, relevant information in an inviting tone. By investing the time and energy necessary to work with a copywriter to craft a compelling marketing message for their website, we created a more engaging customer experience.
Carroll Estimating’s radically transformed and modernised digital presence with their new dynamic website. By investing in UX, Carroll Estimating achieved a polished design and simple navigation that provides customers with all they need for confident decision-making. Both desktop and mobile platforms successfully achieved visual consistency which is enriched by expert photos and copywriting. And per his request, features such as Google Analytics were added to the site to internally measure and monitor the performance of the new site.