Project Idea
We worked alongside Meadows wanted to increase their overall brand presence online with a particular focus on Instagram. Like a lot of companies who haven’t used social media to market their business, spending money on marketing can seem like a risky move! Our client wanted to ‘test the waters’ to see what kind of results could be achieved with a small budget.
Project Description
Meadows was at the point of either closing the business or giving it one more go. She came to us looking for new packaging (which it needed). When we reviewed everything we advised Meadows that the budget was better spent on marketing first.
People weren’t aware of the brand so we developed a digital strategy first – with an emphasis on social media and PR. We created a social media campaign with a goal of increased following and driving brand awareness with a budget of €30 for social media advertising.
Meadows gift sets were all in boxes – which was more of a costly investment as the boxes all varied in size. We suggested using cotton bags were more cost effective as well as sustainable.
Beauty
Skincare
Wicklow
Who are Meadows?
Meadows is a homegrown Irish organic skincare company.
The Result
The result over 7 days was a 34% increase in following, 545 total campaigns likes, 439 campaign comments, 14 third party story mentions and an overall reach of 155,000. We then created a content calendar for their social media channels and provided them with the knowledge and tools to enable them to continue to drive brand engagement.
This worked wonders and her business has grown. She now employs two people and pays herself a wage and was then in a position to start revamping her packaging. We started with a few products at first.
