Netwatch

Netwatch came to us for ideas for a campaign that would generate awareness for their service offering and drive leads through digital marketing.

01

Project Idea

Netwatch came to us for ideas for a campaign that would generate awareness for their service offering and drive leads through digital marketing. They wanted a digital strategy that they could easily implement with engaging design.

02

Project Description

We worked on the overall campaign concept, strategy and ad design for Netwatch.

For the strategy, we suggested content that highlighted the stories of the people behind Netwatch. The original staff members and clients who have been there since the beginning. In doing so we captured the main benefits of choosing Netwatch and why the audience would be in safe hands with them.

The main campaign message was ‘Putting your security in the hands of the original’. When you choose an original supplier like Netwatch, you choose experience, expertise, innovation. We expanded on this concept through quotes from staff and clients which brought life to the service offering.

The strategy encompassed a digital first approach. This included sponsored posts and banner ads on digital publications (like Journal.ie and The Irish Times) as well as sponsored social media advertising (which included LinkedIn and Youtube video ads).

Industry
Technology
Sector
Security
Location
Carlow, Ireland

Who are Netwatch?

Netwatch is a World Leader in Proactive Video Monitoring. They protect property, create safe workplaces and ensure business continuity.

They steered us throughout the process from concept, to visuals to direction on placement. We were very happy with the results of our campaign and very grateful to the team for their patience and expert direction.
Laura Murphy
Netwatch

Scope of work

Marketing

Social Media Design

Graphic Design Services

Social Media Strategy

Campaigns

Campaign strategy

Campaign messaging

Brand awareness consultation

Output

Campaign strategy

Advertisement design

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