Project Idea
Netwatch came to us for ideas for a campaign that would generate awareness for their service offering and drive leads through digital marketing. They wanted a digital strategy that they could easily implement with engaging design.
Project Description
We worked on the overall campaign concept, strategy and ad design for Netwatch.
For the strategy, we suggested content that highlighted the stories of the people behind Netwatch. The original staff members and clients who have been there since the beginning. In doing so we captured the main benefits of choosing Netwatch and why the audience would be in safe hands with them.
The main campaign message was ‘Putting your security in the hands of the original’. When you choose an original supplier like Netwatch, you choose experience, expertise, innovation. We expanded on this concept through quotes from staff and clients which brought life to the service offering.
The strategy encompassed a digital first approach. This included sponsored posts and banner ads on digital publications (like Journal.ie and The Irish Times) as well as sponsored social media advertising (which included LinkedIn and Youtube video ads).
Technology
Security
Carlow, Ireland
Who are Netwatch?
Netwatch is a World Leader in Proactive Video Monitoring. They protect property, create safe workplaces and ensure business continuity.
The Result
In total the campaign garnered over 2.6 million impressions with 5000 clicks across the main publications (Journal and Irish Times) and 1,400 clicks on social media advertising (LinkedIn).
In terms of digital platforms the investment on Journal.ie and The Irish Times led to a combined total of 5,000 clicks. This meant that 5,000 people engaged with the messaging and were brought to a landing page detailing the Netwatch service offering. This is a strong Click-through-Rate (CTR) for banner advertising and is above average (0.25%). The engagement with the campaign messaging on LinkedIn was even higher (4% CTR) which signifies that LinkedIn was the most successful platform for this campaign.
Over the course of this campaign overall web traffic increased 10% which is exactly what Netwatch were looking to do (increase brand awareness and engagement with their service offering).
The main social platform was LinkedIn – generating 312k impressions in total and 4% clicking through to the website (1,400 people) ) As a result, web traffic overall greatly increased leading to greater brand awareness and engagement with the campaign message.
Scope of work
Marketing
Social Media Design
Graphic Design Services
Social Media Strategy
Campaigns
Campaign strategy
Campaign messaging
Brand awareness consultation
Output
Campaign strategy
Advertisement design
