Project Idea
UCD came to us to design their Green Campus email newsletter. Green Campus is an international environmental education programme helping educational campuses to apply environmental practices to the management of their campuses.
Project Description
UCD is committed to creating a sustainable, living, breathing campus. It aims to reduce its impact on the environment through its Strategy Campus Development Plan. The Green Campus newsletter highlights UCD’s contributions towards sustainability as well as raising environmental awareness for readers. The newsletter hopes to encourage readers to take part in events and encourage them to adopt more eco-friendly measures in their everyday life. UCD wanted designs that informed and engaged the viewer to read-on, as well as inspire action through insightful infographics.
Education
Third level education
Dublin
UCD is the largest University in Ireland with several undergraduate and postgraduate programmes. It is ranked in the top 1% of higher education institutions globally.
The Result
We designed 21 newsletters. Approx. 10 emails a year. We created infographics that focused on the user and designs that were most likely to effectively and easily convey the message. These infographics included statistics that emphasised how small differences can have massive impacts on things such as carbon emissions. It was important that these resonated and really communicated the importance of everyday contributions. The professional designs that we created were produced by us in a tight timeframe each month as information only became available to UCD shortly before each deadline.
The emails achieved a 63% open rate. Content we created was also used on social media to ensure a wider reach.
