Branding, considered.

During the discovery stage we get to know you. From your personality and values, to your target market and their needs.

We examine your brand's current position and investigate which direction your brand should go to maximise its potential. Together, we clarify the vision, strategies, goals and values of your company.

A brand strategy defines what you stand for, a promise you make, and the personality you convey. It helps create consistency throughout the brand as well as identify your brand values.

Using the brand strategy we focus on areas such as brand voice, and brand design elements to create a comprehensive brand identity that can be applied to everything, from your website to your packaging. We ensure that your brand identity is visually consistent and resonates with your target audience.

We provide the branding assets over to you with an accompanying brand guideline. All assets created should fully represent the values determined in the strategy phase and be flexible for use across all the relevant platforms.

The final stage of the process is reviewing the brand in action. Ensuring that business goals are achieved and take note of any improvements needed for future campaigns.