Packaging, considered.

Packaging design plays a huge part in decision making. That’s why packaging needs to be designed for the end user. It needs to be functional but attractive and establish trust with the brand.

When

Cases when Packaging Design is essential for companies.

Sustainable responsibility

Consumers are becoming more and more environmentally conscious and with that comes greater expectations on brands to find green packaging solutions.
Brand awareness

Perfect packaging design sparks interest in your brand and clearly communicates your personality & values.
A crowded market

Done right, packaging solutions can tell the story of your product in seconds and connect with your target audience.

why

Our Approach

Books are often judged by their covers. Products are often judged by their packaging. With certain markets being so heavily saturated, the decision about what product to buy has never been so dependent on a product’s packaging design. The right packaging solution can influence shopping behaviour. That's why we design packaging that strikes the balance between attractiveness, uniqueness and effectiveness.

HOW

Our Packaging Design Process

Research

What kind of product are you selling? Who is your target market? These are just some questions we consider while considering your packaging design.

Analyse

At this stage we undertake competitor analysis and audience research in order to best plan the packaging design. We also take into account current design trends and your overall branding to find the best packaging design.

Strategy

We assess how the product's packaging will fit into the overall messaging and brand look and feel. The packaging solution should communicate brand values, as well as foster a sense of brand loyalty through the packaging design.

Design

What packaging design will resonate with your target audience? Your brand and product needs to be visually engaging to compete against competitors. Perfect packaging should reflect your brand as well as your core messaging.

Print Preparation

There is nothing worse than creating packaging that is unique and visually engaging design and losing the impact after print. We supply all the relevant artwork and ensure a successful handover.

Handoff / Manage

We partner with trusted printing specialists to ensure a high quality result. We manage the successful implementation of the packaging solution.

Our Packaging Projects

Beauty

Skincare

Meadows

For Meadows we designed packaging and developed a brand strategy that gave the business the traction it needed to succeed.

Beverage

Alcohol

Tullamaine Distillery

A spirited brand story strong enough to cut through a crowded market.

Health

Food Snacks

Honestly!

A vibrant, energetic brand identity with instant shelf appeal.

Check our Packaging Case Studies

Good packaging design needs to make an impact to stand out and should convey information about a brand's values and personality. This helps people connect on an emotional level and builds brand loyalty over time.

https://anneandco.ie/wp-content/uploads/2022/05/Tullamaine-Distillery-1.jpg

https://anneandco.ie/wp-content/uploads/2022/05/Hickeys.jpg

https://anneandco.ie/wp-content/uploads/2022/05/Tipperary-Distillery.jpg

Tipperary Distillery | Irish Single Malt Whiskey

https://anneandco.ie/wp-content/uploads/2022/05/Nicholas-Mosse.jpg

https://anneandco.ie/wp-content/uploads/2022/05/Dick-Macks.jpg

What we can offer

Design

Label Design

Box design

Outer Packaging e.g. tubes, boxes, bottles

Bespoke

Prototypes

Management

Discovery

Marketing strategy

Sustainability

Project Management

Print Management

Supplier Management

Tools we use

Design

Illustrator

Acrobat

InDesign

Photoshop

I love the look and feel of the new packaging. It’s energetic and full of personality. It’s exactly what I was looking for and I’ve seen a boost to sales since launch.

Joe Gould

Honestly!

We are absolutely delighted with the final design. It’s a perfect fit for the pub and product and would have no hesitation in using anne+co. again.

Peter White

Dick Mack's

anne+co. really took the time to understand our requirements and worked with us to create a product that expertly delivered our message.

Jennifer Nickerson

Tipperary Distillery

Packaging design plays a critical part in brand development for your product. Your outer packaging is what you display to the world and can spark an emotional connection. It includes visual elements such as logo development, graphics, typography, colour and imagery.

Outer Packaging – The outer elements of packaging design such as box design, the materials protecting the product, and the product itself.

Packaging Dielines – A dieline is used by packaging design agencies as a placeholder for communicating to the printers what the proper layout of a document should be when printing. It also shows perforation, cutting, and folding marks for flat packaging.

Brand Development – Brand development is the process of creating and strengthening your company’s brand.

Graphic Design – Graphic design visually communicates through a combination of images, words and visual concepts. It gives information to a target audience, ideally connecting on an emotional level.

Packaging Mock Ups – This is the design file that is used to create a physical package and reviewed for size, proportion and surface area for the end packaging design.

Other Services

Got a project? We’d love to hear from you.

hello@anneandco.ie