Packaging,
considered.
Packaging design plays a huge part in decision making. That’s why packaging needs to be designed for the end user. It needs to be functional but attractive and establish trust with the brand.
When
Cases when Packaging Design is essential for companies.
-
Sustainable responsibility
Consumers are becoming more and more environmentally conscious and with that comes greater expectations on brands to find green packaging solutions. -
Brand awareness
Perfect packaging design sparks interest in your brand and clearly communicates your personality & values. -
A crowded market
Done right, packaging solutions can tell the story of your product in seconds and connect with your target audience.
why
Our Approach
Books are often judged by their covers. Products are often judged by their packaging. With certain markets being so heavily saturated, the decision about what product to buy has never been so dependent on a product’s packaging design. The right packaging solution can influence shopping behaviour. That's why we design packaging that strikes the balance between attractiveness, uniqueness and effectiveness.
HOW
Our Packaging Design Process
HOW
Our Packaging Design Process
1
Research
What kind of product are you selling? Who is your target market? These are just some questions we consider while considering your packaging design.
2
Analyse
At this stage we undertake competitor analysis and audience research in order to best plan the packaging design. We also take into account current design trends and your overall branding to find the best packaging design.
3
Strategy
We assess how the product's packaging will fit into the overall messaging and brand look and feel. The packaging solution should communicate brand values, as well as foster a sense of brand loyalty through the packaging design.
4
Design
What packaging design will resonate with your target audience? Your brand and product needs to be visually engaging to compete against competitors. Perfect packaging should reflect your brand as well as your core messaging.
5
Print Preparation
There is nothing worse than creating packaging that is unique and visually engaging design and losing the impact after print. We supply all the relevant artwork and ensure a successful handover.
6
Handoff / Manage
We partner with trusted printing specialists to ensure a high quality result. We manage the successful implementation of the packaging solution.
Our Packaging Projects
Check our Packaging Case Studies
Good packaging design needs to make an impact to stand out and should convey information about a brand's values and personality. This helps people connect on an emotional level and builds brand loyalty over time.
https://anneandco.ie/wp-content/uploads/2022/05/Tullamaine-Distillery-1.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Hickeys.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Tipperary-Distillery.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Nicholas-Mosse.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Dick-Macks.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Hickeys.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Tipperary-Distillery.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Nicholas-Mosse.jpg
https://anneandco.ie/wp-content/uploads/2022/05/Dick-Macks.jpg
What we can offer
Design
Label Design
Box design
Outer Packaging e.g. tubes, boxes, bottles
Bespoke
Prototypes
Management
Discovery
Marketing strategy
Sustainability
Project Management
Print Management
Supplier Management
Tools we use
Design
Illustrator
Acrobat
InDesign
Photoshop
Other Services
Got a project? We’d love to hear from you.