User Experience (UX) design refers to the range of emotions the user experiences whilst they interact with your product, service or software. In essence, UX design is a problem-solving discipline, the goal is to ensure that your product or service leaves a positive lasting impression with your user.
Cases when UX/UI Design is essential for companies
Increase sales & conversions
Creating a smooth and frictionless user flow is key to increasing both sales and conversions on your website/app.
Keep users engaged
Users want to see the information they are looking for as quickly as possible. Achieve this by creating a good information architecture.
Increase profitability by putting the user first. Create a positive user experience by giving them what they need
A positive experience is built on strong research. The only way to avoid assumptions is to get to know the user. To do this we have to understand the user's needs as well as their behaviours. Research provides valuable context on the everyday problems and pain points users face when interacting with your company, product or software.
Our UX/UI Process
Our UX/UI Process
The foundation of every project. The research stage is key to creating an informed user experience. It is during this stage that we learn about the user, their needs and expectations. The results of this stage inform all decisions for the rest of the project.
It is during this stage that we begin to draw insights from the data collected during the Research stage. Capturing, organising and making inferences from the data help us understand and validate any assumptions.
In this stage we begin to iterate ideas and layouts in response to the data. We work on the user flow to ensure we create a flow that is smooth and accommodates all of the users needs.
Prototypes are created to test and review with the client. They can range from low to high fidelity - from pen and paper to pixel perfect designs.
From the prototype we can test and validate our design with both the client and its users. This ensures nothing is missed and all pain points are accounted for prior to building.
Once the design is approved we will begin the building process. Whether it is a web application built on WordPress or a native app on your iPhone or Android - we ensure the design is built as it was intended.
Test / Support
Once the application is built we do one final test (snag) to make sure everything is okay prior to sending it live.
A common misconception about design is that it only refers to how it looks. However, the reality is if you dig deeper it is about how it works. See the result of our work on a pricing structure for AgriNet - a SaaS Agricultural company.
What we can offer
High Fidelity Designs
UI Style Guide
Tools we use
Our UX/UI Pricing
We have a pricing plan to suit you. No matter how big or small your business.
For small and startup businesses who want to get to know their users.
have specific requirements that need a bespoke solution
Fill out the form and tell us a little about your project. We will respond to you as soon as possible. We look forward to hearing from you!
anne+co. helped provide us with a contemporary graphical user interface for our machines. Customers have praised the design and find it easy to interpret
It was a big project and we are grateful to anne+co for their ongoing support. We’re delighted with the end result and have since reached out to Anne on other projects.
From inception to completion the project management was seamless. Tasks were carried out to the highest professionalism at all times and the team were very cooperative. anne+co. exceeded our expectations.