The Power of Infographic Design: Why Visualising Information Makes it Easier to Understand

The Power of Infographic Design: Why Visualising Information Makes it Easier to Understand

The term “infographic” is the combination of the words “information” and “graphic.” Infographics help communicate complex and detailed information in an easily digestible, visual format.

Some people are unfamiliar with this term and may say they need icons, or a graph to represent their data. If you are looking to visualise facts and statistics to convey information or ideas what you are looking for is infographic design. Creating an infographic design would include the arrangement and appearance of the elements, including layout, colour scheme, and font choices.

Infographic example
This is a snippet from a larger infographic. We created this infographic to highlight some of the key information from a Human Resources Strategy.

What are infographics?

Infographics are graphic visual representations of information, data or knowledge, intended to present complex information quickly and clearly. Infographics can help entice readers because they present lots of information quickly. Readers have the benefit of ingesting large amounts of data but in a much faster than if they were reading a block of text. 

We used infographics and icons throughout this Annual Report Design for Tuath to communicate figures and key statistics. Colourful infographics showcased their most successful year to date. We used playful and bold design elements to reflect some of the vibrant communities that Tuath has helped establish.

Benefits of professionally designed infographics

Sometimes information can be presented in a bland and unimaginative way but this can be solved with good, professionally designed infographics. Infographics translate information in a visually pleasing and instantly understandable manner. They can be used to present a wide range of information, including statistics, trends, and explanations of complex ideas.

Infographics combine, charts, diagrams, and illustrations to create graphic representations that are easy to understand and remember.

Infographics are really about telling a story; they help you organise data and make it visually digestible so that viewers can easily process the information. Infographic designs display large amounts of data and information but it is presented in the form of a graph or picture. They are used for many reasons: They’re interesting, eye-catching, concise, and all the information they contain is easily digested by the reader so they’re useful, too.

Infographic example
Here is a snippet of a larger infographic. This was for an impact report design.

Who wants to spend a lot of time reading, trying to understand pages of complicated facts and figures? Infographics are more fun and engaging compared to plain text. They are easier to understand and easier to read. One of the main benefits of using infographics is that they make it easier for people to process and remember information. Information is absorbed and retained more easily by the brain when it is presented in a visual format. This is because the brain is more effective at processing and understanding visual information than it is at processing and understanding text alone.

Attention grabbing infographic which are shareable

Illustrations are engaging and attractive. In addition to making information easier to understand, infographics are also highly shareable. They are often more engaging and attention-grabbing than text-based content, and as a result, they are more likely to be shared on social media and other online platforms. This helps to increase the reach and visibility of the information presented.

Infographic example
We created this infographic design for Met Eireann. This infographic was also translated into 3 other languages. This was for the United Weather Centres initiative. It was shared across social media platforms. Ireland is working with Denmark, Iceland and the Netherlands on a supercomputer that will bring significant advancements to weather forecasting.

Key considerations for effective infographics

There are a few key elements that make a good infographic. Firstly, it should be visually appealing and well-designed. This means using a clear and consistent layout, using appropriate colours and fonts, and including relevant images and graphics.

Secondly, the information presented in the infographic should be accurate and well-researched. This means using reliable sources and double-checking the data to ensure that it is correct.

Finally, an effective infographic should be easy to understand and convey the information in a clear and concise manner. This means using clear and simple language and avoiding jargon or technical terms where possible.

Infographic example
Here is an infographic which is part of a corporate brochure design. This infographic displays important stats and figures. This can then be shared on social media.

In conclusion, infographics are a powerful tool for presenting and sharing information in a visual and engaging format. By using strong design principles and ensuring the accuracy of the information presented, it is possible to create effective infographics that make it easier for people to understand and remember complex subjects.

Need your own bespoke infographics?

Contact us if you want to create infographics for use in corporate brochures, annual reports, wall graphics, presentations/PowerPoints, social media and packaging. Infographics have multiple uses and are attention grabbing when shared on social media. We can create infographics in any style to showcase your brand.

Got a project? We’d love to hear from you.